Dex One Corporation

Challenge:

In an increasingly digital age, Dex has been focused on increasing the visibility of its online and mobile search products. With the growing success of DexKnows.com and Dex Mobile, a new challenge had arisen. The online products began to have an entirely different look and feel from the print directories and corporate materials. This lack of consistency was creating confusion and diluting the value of the overall Dex brand.

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