Direct Alliance Corporation
Challenge:
After its acquisition, Direct Alliance was in need of a corporate rebrand. Although very successful in business, Direct Alliance's services had become disjointed and confusing. In addition, the company's core brand was dated and needed to garner the respect of the multiple Fortune 500 clients it had grown to impress.

- TeleTech
- Planet
- TCHF
- Direct Alliance
- Great-West
- Dex One
