Rays Branding
NightRays was going through a name change to better define their service offerings. Initial research revealed the competition focus on technology in their marketing communications. We defined Rays by focusing on the end result — the client, radiologists and doctors who benefit from Ray's services. We developed a new logo, icons (to designate its product offerings), a robust website, brochure, and multiple tradeshow exhibits to ensure their new image and services were clearly "illuminated."